M, this weekend’s problem at the box office isn’t the late April date, but the sheer lack of mass- appealing product. Overall, weekend ticket sales were the lowest to date in 2. M according to Com.

Score, down 1. 2% from the same period a year ago and off 1. Universal. Yes, Universal’s The Fate of the Furiousis easily winning this weekend with $1. M (- 5. 0%, better than what we saw Friday night) but for too many, it’s old hat and of course it’s not resonating in the way that Disney’s The Jungle Book did a year ago. True, that was a very different movie for a family crowd, but consider the fact that the live- action version of the Disney animated classic was pulling in $4. M in its third weekend a year ago before Captain America: Civil War started summer. In fact, Universal’s Fast Five still ranks as the highest opening for the last weekend of April with $8.

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M in 2. 01. 1, a three- day which beat Thor ($6. M), summer’s opener that year.

All of this just speaks to the amount of money being left on the table when studios play it safe. The bigger story for F8 was worldwide where it became the 3. Furious title and the fifth ever for Universal. Nancy Tartaglione has more on that here.

In the U. S., F8 has logged $1. M and should cross the two century mark by next Sunday. Given the lull this weekend, distributors targeted a variety of demos with lower- budget fare and notched varying results. Pantelion. Pantelion/Lionsgate’s How to Be a Latin Loveris teed up to be counter- programming to Guardians of the Galaxy Vol.

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M at 1,1. 18 venues in second and an A Cinema. Score; the best opening ever for Lionsgate’s Hispanic label Pantelion and widest too. Pic will expand in the coming week even wider to capitalize on its crossover to Caucasian crowds (pic drew 8. Hispanic audiences this weekend), and plans to be a fixture during Mother’s Day given its maternal themes in the pic.

Pic’s opening easily beats the $7. M opening charted by Eugenio Derbez’s previous PG- 1. Instructions Not Included which played during Labor Day weekend 2. Derbez has a strong fanbase among Hispanic audiences here in the States, and his films play beyond metropolitan areas into suburbia, read here in L. A. Santa Clarita, Van Nuys and Southgate.“The genius of Derbez is that his movies have a lot of heart, but they also bring out the comedy,” says Pantelion CEO Paul Presburger about how the Mexican star balances both adult and family elements in his movies. Instructions Not Included is the highest grossing Spanish- language film in the U. S. All in, Instructions made close to $1.

M worldwide. Latin Lover hits its homeland of Mexico next weekend where Pantelion/Televisa are releasing it. In the marketing and cast of this movie (Rob Lowe, Michael Cera, Kristen Bell), there was an effort to expand Derbez’s audience beyond his Hispanic core. Pantelion released both English and Spanish- language prints, the latter which repped 2. B. O. Fans also got their hands on yellow speedos which they posted pictures of online. Derbez, known for his grassroots efforts with his core audience completed a 1. Hispanic outlets.

He paired up with Salma Hayek too on Good Morning America, on the cover of People en Espanol, Univision’s Despierta and even at Cinema. Con last month before exhibitors. Overall, campaign blanketed the U.

S. with Spanish and English TV (network and cable) including shows like the Billboard Latin Music Awards on Telemundo; LMX soccer and NBA playoffs. There was a big Valentine’s Day push to put the campaign into gear and “spread the love” with a teaser trailer/one sheet targeting the core audience over that holiday frame. Ther were also promo spoofs —5. 2010 Blockbuster Movies Time Out Of Mind (2015) on this page.

Shades Grayer and LA LA Land to dial up awareness digitally and in select markets. Derbez aggressively promoted the movie to his 2. M social media fans across Twitter, Instragram and Facebook. Her appearance on The Tonight Show drew close to 1. M views on You. Tube thanks to her salsa rendition of “All By Myself”.

The late night stunt was in the spirit of her character in the movie who can turn any sad song into a salsa. Fifty five percent of the crowd was female, 5. Sunday’s business isn’t expected to be off that much from Saturday’s (currently estimated to be - 1. Derbez’s fanbase head to the movies after church. Overall, Hispanic movies have great holds on Sunday.

A complete surprise this weekend is Great India Films’ Baahubali 2: The Conclusionwhich galloped over STX/Europa. Corp’s The Circle for a  $1. M opening at 4. 05 theaters in third, arguably a record debut for an Indian film stateside beating 2. Dhoom 3 ($8. M) and the third- highest debut for a foreign language title after Hero ($1.

M) and Jet Li’s Fearless ($1. M). In India, we hear it’s the biggest opening ever with $5. M- $6. 0M. In India at Prasad’s Imax theater Khairatabad there was a 3 KM line to get into the movie on Thursday.

Providing fire to The Conclusion’s grosses were 4. Imax screens accounting for $1. M cume. Worldwide and stateside, it was the the biggest launch ever for an Indian film in Imax and foreign language.

During the off- tentpole moments of the year such as the beginning of December, Halloween weekend, Super Bowl and this weekend when fanboy fare isn’t available, the large format exhibitor programs alternative titles  so that it has compelling content all year round, read Fifty Shades of Grey, American Sniper and Aamir Khan’s Bollywood title Dhoom 3. The top five top- grossing Imax hubs included AMC New Brunswick NJ (a big market for Bollywood movies), AMC Livonia MI, Cinemark Bellevue WA, Cinemark 1. Dallas TX, and Telus Edmonton Alberta. Families showed up to see Baahubali 2 with fans wearing shirts from the film. Overall, a big theater average here of $2. K. What is Baahubali 2?

It’s a sequel to the massive 2. Telugu title Baahubali: The Beginning directed by S. S. Rajamouli, a film which had a Lord of the Rings franchise appeal in India, spawning comics, merchandise and a VR experience. Pic’s positive reactions in the far East have sent great shockwaves to the U. S. Relish. Mix spotted that 8.

India, with 5% from the U. S. Viewcounts for the top two trailers on You. Tube have generated 5. M and 4. 9M “with conversation ranging from adornment to political debate over how the world will view the domestic conflicts over many generations” says Relish. Mix. Hashtags for #Bahubali, #Bahubali.

Bahubali. Movie on Twitter dribbled in the hundreds per day until Wednesday when it moved to 4. K then popped to 1. K on Thursday and then on Friday exploded to 1.

K a day. Essentially, The Beginning left behind an emotionally gripping cliffhanger a la The Empire Strikes Back with its lead mythical warrior protagonist stabbed by his trusted comrade. This fueled fans with a “Who Killed J. R.?” like sensation following the film aka “Why did Kattappa kill Baahubali?” Conclusion picks up with hero Shivudu (actor Prabhas who also plays Baahubali) who is on a quest to answer why Kattappa went off the rails in this tale about warring royal cousins. The first movie made close to $1. M worldwide and ranks as the third- highest grossing movie in India with an estimated $7. In the states, Baahubali: The Beginning opened to $3. M on 2. 36 sites and finaled at $6.

M. Baahubali 2 is being released on 6,5. India, repping over 8. K screens worldwide. Europa. Corp. STX’s release of Europa. Corp’s The Circle was a complete bust in regards to costs vs.

Currently, the pic is looking to open below its low teen estimates with $9. M in fourth over three- days and gets –gulp- a D+ Cinema. Score. Now when was the last time that happened? Relativity’s The Disappointments Room landed a D back in September.

Here’s some good news: Moviegoers enjoyed The Circle better than Paramount’s The Devil’s Inside which received an . Presumably tax credits plus foreign sales covered the $1. M estimated production cost of this Tom Hanks- Emma Watson thriller which was financed completely by Image Nation Abu Dhabi.

STX walks away with a distribution fee thanks to their new Europa. Corp distribution deal.